I went for a ride yesterday on my “analog” mountain bike — a beautiful carbon Trek. I’m a good rider in most conditions, not great; maybe a 6 out of 10, or a 7 when everything’s going my way.
Every year, give or take, I head to Whistler with a mate to ride. When we’re there, we ride — rain, hail, or shine.
Yesterday it was raining hard, but I still went out. It was a great chance to work on my skills in the wet.
The trail was familiar, but the conditions made it tough. Big puddles where I couldn’t see the bottom, slippery roots, sections where I had to slow right down because I knew it would be tricky. I had to constantly adjust gears, drop post, braking, and balance just to stay upright.
It wasn’t fast, but I got it done.
Great — I went for a ride. So, what’s the point?
The point is there’s a recession coming. Is your business ready for it?
I’ve been in business since 2006 and I’ve seen several downturns. Some businesses fail, some survive, and some actually excel.
The ones that excel are efficient, profitable, cashed‑up, and able to adapt quickly — like a rider who can adjust to changing trail conditions.
If things get tougher, what will you keep doing, stop doing, or start doing?
And when opportunities appear — because they always do — will you be ready to take them, or watch them roll past?
If you’re not sure your business is ready, reach out to me and let’s chat.
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